The right shopping cart is essential to the success of RainbowDepot

RainbowDepot.com
Gay and Lesbian Merchandise

RainbowDepot.com is an online store for gay and lesbian shopping. Steven Sorenson, the owner of Rainbow Depot, has been dedicated to serving his customers for over 3 years. Rainbow Depot sells an array of merchandise including stickers, buttons, jewelry, and clothing. Steven wanted to create an online store where people can go to shop for gay, lesbian, bi, transgender, and queer (GLBTQ) merchandise.

This store was actually purchased from eBay in 2002; after moving his cart to MonsterCommerce, the store has grown into a full-time job for Steven. Over the years, Steven has used multiple ways to get his site noticed in the search engines including PPC (pay per click promotion) as well as free and paid submissions to the search engines. However, he now believes the most useful component to have for operating an online store is a search engine optimized shopping cart.

Steven joined MonsterCommerce in 2004; within a year, he noticed that his site was being recognized by the search engines. Becoming noticed has enabled his site to have more visitors per day and in turn generate a profit.

“Since being with Monster my business has quadrupled. I am no expert on carts by any means, but any tool that can do that for your business is a tool worth keeping,” explains Steven. “I quit my electronic distribution sales job and am working my online shop 7 days a week / 365 days a year and I LOVE IT. My business has grown so much that I have had to hire part-time staff.”

Although still new to owning and operating an online store, Steven has learned a lot since 2002 when he first ventured into ecommerce. The one helpful hint he offers to people is how important the choice of a shopping cart can be to the growth of an ecommerce company.

“In real estate it's location, location, location. In ecommerce it’s shopping cart, shopping cart, shopping cart ” voices Steven. “If the cart isn't search engine friendly, you're not going to get much business.”