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Online business / Ecommerce Strategy / E-commerce Tools: Glossary

E-commerce Tools: Glossary
 

E-commerce Glossary - U

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Unsubstantial Claim

Claims used to attract a consumer with no basis. Examples: Best, Highest Quality, Guaranteed, Fastest, Assured Success, etc.

 

Unix

A host operating system developed by AT&T that allows multiple clients to access the resources of one host simultaneously. Many of the news, mail, World Wide Web and name servers on the Internet use this operating system.

 

Upload

Transferring information from your computer to the Internet.

 

Uptime

The amount of time a web site is available. The industry benchmark at this point in time for availability is 99.99%.

 

URL (Uniform Resource Locator)

The standard way to give the address of any resource on the Internet that is part of the World Wide Web (WWW). The most common way to use a URL is to enter into a Web browser program, such as Microsoft Internet Explorer or Netscape Navigator.

 

USENET

A worldwide bulletin board system that can be accessed through the Internet or through many online services. The USENET contains more than 14,000 forums, called newsgroups that cover every imaginable interest group. It is used daily by millions of people around the world.

 

User Session

The total visit to the Web Site by an Internet user regardless of the number of pages they view.

 

Unsubstantial Claim

 

Unix

 

Upload

Uptime

 

URL

 

USENET

User Session

 

 

 

 

 

 
   

Online business / Ecommerce Strategy / E-commerce Tools: Glossary
 
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