|
There are many things you can do to keep your site usable and also encourage sales. When it comes to overall site usability and techniques aimed at converting, there are a couple of basic items to keep in mind during site creation. You can find more tips about promoting your site and driving traffic to it by browsing through our "Grow Your Business" section.
 Online shopping should be convenient. Here are common problems online consumers may face from an inexperienced e-commerce venture.
Your homepage is the most valuable real estate within your online store. There will be a good number of visitors to your online shop who may not click beyond the homepage. Create a clean, fast-loading homepage that entices buyers and creates clicks.
Include detailed product descriptions. Online consumers seek information. It is important to provide detailed information about your products and services.
Display shipping costs. Be up front with your customers. Display the purchase total as well as shipping costs before the transaction takes place. You will lose customers if you leave shipping undefined.
Choose clean colors and crisp fonts. Don't burn your customers' retinas. Don't make your customer squint to read small text. If people can't read text on a site, how will they be able to order anything? |
