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Online business / Ecommerce Strategy / Articles: E-commerce - Reasons to sell online

 

E-commerce - Reasons to sell online

By Erin Eschen | May, 2005

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As of April 2005, a study by Yahoo! and Harris Interactive revealed that 72% of American adults have at one point in time thought seriously about opening their own business. As entrepreneurship thrives, so does e-commerce. It is estimated that 47% of Americans have actually taken some steps toward starting a business of their own.

You've probably been inspired by a success story about online selling. You may love the internet, or you may have a brick-and-mortar that you're considering taking online. People are using the internet more and more to find what they want to purchase. Here's a list of some of the main benefits that you'll find when you turn to the world of e-commerce:

  1. Money- It's here folks!

    E-commerce sales total in the billions of dollars every year. Not millions. Billions! In May 2005, the US Department of Commerce released figures reporting that e-commerce sales in the first quarter of the year had been up 23.8% from the previous year. E-commerce sales, which totaled at an estimated $19.8 billion for the quarter, account for 2.2 percent of total retail sales in the country, according to the report.
  2. The early bird earns market share.

    Those who are first to enter a market will most likely control it. You probably aren't the first in your field to launch an e-commerce business, or even the hundredth- the sooner the better.
  3. E-commerce is affordable.

    Small businesses often fear they don't have the resources to compete with the big boys. Thanks to application service providers (ASP's), small businesses can sell product on the web for under $100 per month. Learn more about shopping cart software and ecommerce hosting.
  4. Lower operating costs.

    Dealing with clients over the Internet reduces operating costs. A recent survey yielded estimates that $7 is saved every time a customer checks their order status via the web compared to calling.
  5. E-commerce is conducted worldwide.

    Sure, orders can be taken over the phone and by fax, but e-commerce enables a customer from Bangladesh to conduct business with a company in Nebraska.
  6. Affluent consumers shop online.

    Over 65% of online consumers have a household income that exceeds $52,000.
  7. Items can be added to your shopping cart 24-7.

    E-commerce enables your businesses to operate 24 hours a day seven days a week (as long as you have a reliable e-commerce host, that is!)
  8. E-commerce is growing and growing and growing...

    Thousands of homes add the Internet each day, and it is estimated that by 2010, over 80% of all small businesses in the U.S. will be integrating the internet into their business tasks and procedures on a daily basis.
 
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