|
What information do you collect about your customers? You probably obtain a good deal each time someone is making a purchase; name, phone number, physical and email addresses, etc.
While this is important, what many forget about are the visitors that don't buy anything. If you are doing well, you might be converting 5% of sessions into sales. This means you are probably getting little or no feedback from 95% of the people that hit your site!
Solution: The wonderful HTML form
Every site should have at least one online form as a means of feedback. A simple mailto: link just is not enough.
A form will:
- Allow you to curve the feedback you receive into measurable data
- Give users an easy means to give you suggestions about your site , and you may even choose to make the form anonymous - which encourages feedback even more.
- Collect contact information from potential customers
- Get you in contact with all visitors, showing them you are actively improving your site
In less than an hour, you can create a solid html feedback form that e-mails you results. (MonsterCommerce has a pre-made form handler for storeowners to point the form.)
How do you get people to fill out this form?
Offer a drawing for a free product. Do this every quarter, or six months. Advertise this fact on your homepage, or on a highly visible page.
Always be honest with your customers. Let them know their feedback is important and that you are always improving service. This will encourage a second visit to see what's new.
You could immediately benefit from some great suggestions or ideas from your industry's targeted, potential customers - the most targeted group you can get.
In the long run, after having collected a good amount of feedback and made a significant amount of adjustments in order to cater your site specifically toward your most common user, you should see an increase in your site's conversion rate.
The more information you can gather about a visitor, the more likely you can turn them into a lead, and into a future sale.
|
