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TheSunglassManOnline.com
Designer & Replica Sunglasses
Business owners Shane McKenzie and Liz Tandy sell designer and replica sunglasses. Shane explains, "The Sunglass Man Online was an existing business which we purchased in January 2005. At the time the site was hosted by Yahoo! Merchant Solutions. The site was very difficult to manage, couldn't be found in search engines and the layout looked very tired."
After purchasing the business, they developed a system for tracking their inventory. Shane and Liz realized how much easier operating a business can be with the right framework and the help of MonsterCommerce.
"With over 500 products we needed an easy way to maintain our product catalogue. We find the MonsterCommerce inventory manager very easy to use which means we can spend more time making our business a success," says Shane.
Shane and Liz also use MonsterSmallBusiness tips to increase their business opportunities. MonsterSmallBusiness is a site made to give pointers to people who are just beginning their online store.
"We made use of a MonsterCommerce article on top tips for an e-commerce site; it helped us decipher what not to do when operating an online store," says Shane.
The MonsterSmallBusiness forum is also a place frequented by Shane and Liz. The forum helps people get any kind of question answered by a fellow business owner or even a professional MonsterCommerce representative.
"The MonsterSmallBusiness forum is a great way to see what other merchants are doing and to exchange ideas," says Shane.
Shane and Liz also realized how important search engines can be and utilized MonsterWebPromotions department to enhance their marketing online.
"We have been very successful with our search engine promotion. In less than three months, we have managed to achieve first place rankings on Google for our primary keywords. MonsterWebPromotion's work is largely responsible for these rankings," says Shane.
Since revamping their newly bought online store in 2005, they have seen major successes, as well as being featured in Fitness Magazine as a "top ten retailer."
"Since re-branding the company, redesigning the site and moving it to the MonsterCommerce platform we have consistently broken our sales target each month; it doesn't get much better than that," says Shane.
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